Regardless of the resolutions that may have been made for 2012, there are several items, often overlooked or ignored, that are necessities for small business and are critical to small business success.
1. Business Plan – too many businesses operate by the seat-of-the-pants with little or no planning. Having a plan helps keep the business focused and the major benefit to you is the value the comes from the thought process one goes through when developing a plan. Establish goals and develop a plan to meet the goals. Update the plan as least quarterly making adjustments where necessary.
2. Accounting and Financial Statements – Accurate accounting is a necessity for every business to help manage the business, for taxes and for banks and other that need to understand the business. It is very important to be able to track revenues and expenses and to know what products or services are generating a profit. Having good accounting and financial statements are of the highest importance for any business.
3. Marketing – incorporated in the business plan should be the Marketing Plan for the business. Are you effectively marketing the business? What metrics are being used and measured? What is not working and what is?
4. Customer Service – do you understand and know who your customers are? Are you focused on providing the highest level of customer service? What is your customer satisfaction level and how is it being measured? Excellent customer service can increase sales but today, news of bad service can reach thousands of individuals in minutes.
5. Cash Flow – positive cash flow is the life blood of a business. When businesses are cash flow constrained it is important to have sources for cash when it is needed. Invoice factoring can provide cash quickly when required without hampering the business and is used by thousands of small businesses to help with cash flow.
Jan J. Cunningham
The Interface Financial Group